As technology develops, more and more people are starting to use digital books instead of buying paper books. As one of the biggest paper book stores, Borders Group needs a new direction in order to capture the future market. Borders Group started from a small book store, and as it developed, it also integrated music and movies into a lot of its stores. In early 2004, Borders ran Seattle’s Best cafe operations in its stores. Borders is bookstore based, but through the different elements, the new Borders Group will improve communication among people and help people to achieve better lives.